Blog!

By this time, everyone should have a keen understanding of what blogging is and how vital it can be in this digital age. As a musician, band, performing artist, if you aren’t blogging you could be missing an important opportunity to connect with fans, share knowledge, and display your prowess in the industry.

Blogging has become so vital that this Wednesday, May 8th, the SBA (Small Business Administration) is offering a webinar on the matter. If you haven’t yet grasped the magnitude of how crucial blogging can be, let me help you understand some of the things that a blog can do. First, a blog can increase your level of engagement with your fans. Blogs can allow them to leave comments, take polls, leave opinions. All of these things can help you hone in on areas that fans like and dislike, showing you what you should keep doing or try revamping.

Second, in most cases, you can start a blog for free and it can substitute for the cost of having a custom page, at least for a while. With services like Blogger and WordPress, you can start a pretty good looking blog with some really pristine themes for free. This gives you a professional page that can be used as your home on the Internet until you have the cash to spring for a custom page with cool, one-of-a-kind graphics and interactive content.

Third, a blog is an ideal place to strut you proverbial stuff. You can use your blog to show everyone how much you know about you band and your brand while also giving them insights on some other issues that make your world spin. It’s a great platform and those who visit your blog will be captivated by all of the cool insights you have to offer.

Finally, blogs are easy to connect to other social media sites which means that you can easily begin to establish a social media marketing campaign. You will have content to share on other platforms that can gain more followers that will be exposed to your music, art, literature. Who couldn’t use more exposure?

Bottom line, whatever your reservations, blogging makes sense. Again, even the SBA is offering a webinar about it. So, what are you waiting for?