Interestingly, as I was contemplating topics for my proposed podcast series, I started to brainstorm mobile apps and their benefit to creative and creative professionals. I had no idea that I would be asked to write this blog post at the time. Mobile apps have become a mainstay in our fast-paced, digital society. Increasingly, people are looking for ways to have apps help them with productivity while they are unable to tie into the traditional office or cubicle. But, which apps are best for the tasks of the PR or Entertainment industry professional on the go? In this post, I will examine two apps that I have found most beneficial in my career thus far.
TUMBLR
Many people may not agree with my assessment hear but I’ll give it anyway. I thoroughly enjoy Tumblr from both a professional and personal perspective. Tumblr has allowed me to get better acquainted with some of those that I follow on Twitter. It has allowed me to keep up with some of the happenings with celebrities that I find interesting. Professionally, posting to Tumblr is easy and it ties into my other social networks with ease. The reason I think the Tumblr app is so beneficial is because it is easy to use and you can post photos, videos, links, animated GIFs without breaking a sweat. It’s practically a two-touch operation. Another great thing about Tumblr is that your posts are a cinch to repost by others who wish to share your information with the rest of the world. This allows you to conveniently tap into their networks and gain a wider audience. Any PR/Entertainment professional should be looking at Tumblr’s connectivity and ease of use as a means to showcase their creative prowess.
I’ll add here that while Tumblr is not as widely known as some of its counterparts in microblogging its ability to connect to other social networks is a definite plus. It connects to Twitter and Facebook as well as Instagram and many others. However, don’t expect to jump on Tumblr and automatically be popular. Building and audience on Tumblr requires the same work and patience as any other network. Therefore, if you are looking at using Tumblr as a central hub, you’ll have to do some serious work gathering followers. However, as a gateway for disseminating information across other networks with a creative flair, Tumblr’s app is a wonderful tool.
Tumblr screenshot
PULSE
As a PR/Entertainment professional a key component of success is staying abreast of news and developments in the industry and world-at-large. You can’t stay ahead of the issue if you never see it coming and it’s always beneficial to know the proverbial word on the streets. Therefore, every serious PR/Entertainment pro needs a solid news aggregator. I liked using Pulse powered by LinkedIn.
This app connects to your LinkedIn account and allows you to get news in a centralized place from channels that you follow. You are able to choose those channels that interest you and really customize your news experience. Additionally, you can expeditiously share your information with everyone in your network. This app puts a wealth of information at your fingertips. This app also allows you to tap into your audience on other platforms. One tap opens the window to let you share news with connections on Facebook and Twitter as well as email and LinkedIn. Interconnectivity is a must in today’s digital landscape. To this end, I would say that Pulse is one of the more exciting news apps I’ve seen.
Pulse screenshot
The bottom line is that you’ll have to find the apps that work best for your task list. If it were left to me, my ultimate app would allow me to create, edit, and disseminate video and audio materials for PR/Entertainment in one place. Since, it’s difficult to put all of these elements together without having an app that is too busy and bulky, you’ll likely need more than one app to get the job done right. The aforementioned apps can be a solid start to running your PR/Entertainment business on the go. Still looking for apps? Start by checking out this article on PRNewser about 10 great apps you can use.
Happy hunting and feel free to share any apps you’ve found useful in the comments section!
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